Potential funders will use this section to see if your business can sell products or services in a form customers will like, as this could make your business successful.
You'll need to give details of who is involved in managing your business. For example, you could be managing a business on your own, or it could have an entire management team.
If your business is a limited company, you'll also need to include details of your registered offices and company number.
An executive summary should give an overview of each section of your business plan.
In particular, funders will be interested in finding out if you or the other people managing your business have the correct skills and experience to deliver your business plan.
You should give details of anyone involved in managing your business, including their: If your business has a management team you should also give details of the team structure and any lines of reporting.You might also want to include photographs, diagrams or illustrations.You should give details of all the products or services your business sells.You should try to show how your business's own product or service is different and why customers will choose yours.You should also use this section to detail your business's sales strategy.For example if you've made the assumption your turnover will grow, you could say if this is because of market growth or price rises.You can use information from other parts of your business plan to support your assumptions.This will include your plan for: Your financial summary helps potential funders understand the opportunity they have by giving funding to your business.It will include information on your business's historical performance – your profit/loss and balance sheet.You should give details of any products, services or providers you expect to be your main competitors.Include products or services that you know are currently being developed.