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But in fact, the purpose of the executive summary is to sell your solution to the client’s problem.It should be persuasive, outlining why the client should choose your company. The executive summary needs to be persuasive and highlight the benefits of your company/product/service, rather than being descriptive and focusing on the features.
Whether you've put together a business plan or an investment proposal, you're going to need an executive summary to preface your report.
The summary should include the major details of your report, but it's important not to bore the reader with minutiae.
Here’s how to write an executive summary that seals the deal.
I have written, edited, or managed the creation of what feels like a gagillion business proposals in my career, and 90% of the time I had a feeling of dread throughout the whole process (this was obviously in the dark ages before Proposify existed).
They think that this is where you explain the entire proposal in 250 words.
That you literally ‘summarize’ the proposal by rehashing everything from page one forward.
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The executive summary is also an important way for you, as the entrepreneur, to determine which aspects of your company have the clearest selling points, and which aspects may require a bit more explanation.
Akira Hirai, founder and CEO of Phoenix-based Cayenne Consulting, a firm that helps entrepreneurs develop business plans and financial forecasts, says the process of distilling the essence of your business down to a page forces you to think hard, decide what's important, and discard things that aren't essential to the story line.