A business plan is a written document that describes your business.
It covers objectives, strategies, sales, marketing and financial forecasts.
This guide leads to many online resources with information for the Introduction and Marketing Plan sections of a Business Plan.
Developed for a workshop sponsored by the New Jersey Small Business Development Center.
As an SBDC client, you can get an extended 60-day trial.
Whether you’re starting a new business, expanding an existing one, or working on how to improve your current business, a plan is an excellent operating tool.A comprehensive plan may be 15 – 25 pages plus an Appendix.Planning is not a “fill-in-the-template” writing exercise.Planning is done to assess new strategies and direction for an existing business, and feasibility of a new business. Financial institutions and investors use it to evaluate the wisdom of lending to or investing in a business.They look at the plan to get insight into the abilities of the business owner and the potential profitability of the business.The business plan outlines in specific terms the financial objectives of your business, and how it will position itself to achieve those goals in the context of the current market environment.In addition, the business plan is an indispensable tool to attract business capital.Your business plan will provide the basis for your finance proposal which is the document submitted to the financial community in order to get your finances to start or expand your business.Good intentions are only a part of the formula; the rest is knowing: FAQ - Business Plans SBA's Business Plan Tool - step-by step guide to writing a business plan Live Plan - Business planning software offered at a discount through the SBDC Fresh Books - Use Fresh Books to painlessly send invoices, track time and capture expenses.It can also help to convince customers, suppliers and potential employees to support you.A well-researched business plan is an essential roadmap for your business that outlines goals and provides details on how you plan to achieve these goals. You want to succeed in your business and feel competent and confident about what you’re about to do. VIEW IN FLIPBOOK