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Others employ targeted donation strategies, like in New York City, where the local Goodwill partnered with Uber “to pick up donations from apartment-dwell[ers]…a demographic that has a much harder time donating…than car-owning suburbanites.”  Goodwill also thinks locally in designing employment programs: branches assess their market for in-demand skills and adjust training plans accordingly.Goodwill embraces operational practices that balance its goals.This plan presents the vision, mission, mid-to-long term goals and objectives, and metrics of the agency.
 Goodwill’s business model is one of the earliest examples of a social enterprise.
In the words of Jim Gibbons, President and CEO, “Goodwill…
Since 1933, Goodwill Industries, Inc., Serving Eastern Nebraska and Southwest Iowa has trained and employed people with disabilities and other barriers to employment, many of whom may have been at a competitive disadvantage in the job market.
Most people know Goodwill as a place to donate used clothing or household items.
Many people do not know that Goodwill also offers employment and training services to thousands of formerly unemployed or underemployed individuals providing them an opportunity to earn a self-sufficient living wage.
Our strategic plan for 2019 through 2022 reflects our steadfast commitment to serving those in need throughout eastern Nebraska and southwestern Iowa.
Accepting donations also means Goodwill does not need to invest in delivering a consistent set of merchandise in predictable sizes for each store.
Indeed, part of the appeal for consumers is “the fabulous fashion and exciting finds at Goodwill stores,” where items are unique and the shopping experience is akin to a treasure hunt.
 Autonomy allows Goodwills to adapt to local markets.
For example, some locations “have opted to forgo the more traditional secondhand storehouses to open sleek resale boutiques” .