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Clothing is basically a covering designed to be worn on a person's body. This covering is a need, a necessity that is dictated by the norms of social conduct.This covering is a need, a necessity that is dictated by the norms of social conduct. This necessity brings a lot of variety into the lives of people and makes their image more complete. The type of clothing completely depends on the person who is wearing it; therefore it becomes a reflection of his perception of himself, which leads us to the term personal identity.How does clothing become a part of the self-realization of people? The harmony attained by the combination of the inner world of a person and his exterior makes it very hard to say not even being a professional in this sphere that fashion is just about looks.
This especially touches extraordinarity in clothing (a very expressive personal identity) or an obvious lack of taste and vulgarity.
Malcolm Barnard in his book Fashion as communication makes a great work by outlining cultural roles, rules, rituals, and responsibilities that are maintained and constructed by fashion [Barnard 13,34]. It is like an architector that gives his creation any shape he desires and at the same time is the reflection of the architectors belonging to a certain social level, a certain psychological condition and so on.
Clothing nowadays is a media of information about the person wearing it [Barnard 21].
It is a cipher; a code that needs a decryption in order to understand what kind of person is underneath it.
Therefore, the clothing of a person is a mean of communication with the outside world. Communication by its definition is supposed to be bilateral.
It is the way of telling people about the state and the status of it owner [Barnes& Eicher 125]. So if a person carries a strong personal message to the people outside what is the response from their side?Of course one of the primary messages clothes carry is the social message.Women throughout the time have tried to make the clothing look more luxurious.The present time offers a great variety of these ciphers and therefore gives people a large number of opportunities to reveal their identity.As every cloth carries a strong message about its owner, every owner nests a certain value in it depending on his temperament, mindset or todays mood.This can be simply proved by analyzing the reaction of the people on the street on people wearing different types of clothing.The preference is always given to people dressed in business style, personifying their dignity and seriousness in everything.The message that clothing contains is basically a way of nonverbal communication with gender, ethical and power aspects. A suit can make a person feel more confident and organized, which would eventually change even the gestures and the manner of talking of the person or for instance wearing jeans after a suit may change the conduct of a person to a very liberal and feeble one [Hollander 58].The perception of people around can be very predictable in terms of their reaction on a person wearing this or that style of clothing.The response is the reaction on the clothes the person it wearing.It can be acceptance or complete outcast and a misunderstanding.