Results will lead the report to offer three areas within journalism that social media has significantly touched: the public’s trust of the news media in relation to social media; the relationship between local news organizations and social media; and how news is and will be covered using social media tools.
Media industry publications and critics often mention a media shift from traditional outlets, like newspapers and magazines, to digital news sources.
But this seemingly tried-and-true method is transforming.
In the traditional world, newspapers, corporations, governments, or other types of leading organizations simply had to give out information, and people would consume it by reading or looking at it.
The report is broken into subtopics: a summary of the current state of traditional media; definitions and background information on what social media and social journalism are; social media tools professionals use and why; current event case studies in which social media played a role in reporting the news; ethical issues surrounding the social media shift; and how the future of the news media might look as a result of social media.
The report will respond to one simple, yet rather complex, question: What impact has social media had on news organizations?A Media Post article discussed a survey that found males tend to be more open to new media than females, and, to little surprise, the 18-to-34-year-old age group has seen the largest decline in traditional media usage (Loechner 1).This survey also found while most people said newspapers needed to change to remain relevant, users wouldn’t be willing to pay to read print magazines online (Loechner 1-2).The Pew Research Center for the People and the Press conducted a survey in which it found, overall, respondents have less confidence that news organizations strive to report accurate, politically unbiased news than they had a few decades ago.In fact, the public’s confidence has reached its lowest level in more than two decades (“Public” 2).However, this and a survey study conducted by the National News Association (NNA) found the opposite seems to be true for local newspapers, especially weeklies (“Annual”).The NNA’s survey found the majority of respondents spend at least 40 minutes a week reading their local newspaper and often prefer the print over the online edition (“Annual”).He explains social media is about listening as well as interacting with others (Lewis).Another blogger, Vadim Lavrusik, described the change from one-way communication to a community affair and how the change will assist journalists.A question like this cannot be answered straightforward but must instead be explored.While the report will focus on what has already occurred, it will also look to the future and will consider whether public opinions of the mainstream media have helped spawn and accelerate the birth of the social media revolution.