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If democracy is the government of the people, media is the voice of the people.Freedom of conscience, of education, of speech, of assembly, is among the very fundamentals of democracy and all of them will be nullified if the freedom of press be successfully challenged. (US president, Roosevelt) Media is regarded as the most powerful weapon of 21st century. It has the capability to convert day into night and night into day, a hero into a villain and a villain into hero.Read complete essay at https://eokhardahreview.wordpress.com/2015/02/13/the-pen-is-mightie...
Indian media in post independence era has grown up phenomenally and today comprises of more than 50,000 newspapers, hundreds of television and radio channels.
In this era of liberalistion, privatisation and globalisation(LPG) the world has reached our drawing room thanks to media.
Since the introduction of television in our country in late 70’s visual media becomes a very potential tool in informing the current news to the society, entertaining the people and shaping up of public opinion.
The World Wide Web and web 2.0 technologies have given rise to electronic media where even a common man can express views through blogs, website posts, facebook and twitter like social media.
Way back in independent India from the Mundra case to the jeep scandal to the hawala case to the kickbacks received in different defense deals- Indian media performs commendably in exposing the corrupted highly placed statesman.
In recent scams from commonwealth to 2G, exposed thanks to television and print media, media acted as a catalyst to government action compelling government to swing into action including suspending ministers and putting ministers into jail.Media is the only force that can ensure the flow of information.If restricted, hindered or obstructed in any way, masses remain ignorant, ignorant of their rights, their duties to the state, their needs and the role that they can play for the betterment of the society and the country they live in.The word ‘media’ is derived from the word medium, signifying mode or carrier.Media is intended to reach and address a large target group or audience.This is promoting public participation in the decision-making of the state machinery.The skilled and bold personalities of the anchor persons raise people’s voice, analyse government’s actions and get the expert opinion.Media’s role in creating awareness among the masses regarding the political, social and economic scenario cannot be overemphasized.Owing to the mushroom growth of TV channels and newspapers, people today are more aware and educated about the surroundings and the steps taken by the government.Media has brought revolutions in the world and has transformed the globe into a global village.It has virtually erased the geographical boundaries, removed the barriers of social, political and cultural differences and as a result this diversified world has been reduced to remote control.