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See The Marketing Plan Section of the Business Plan for a detailed description.Product or Service Offerings This section describes the legal structure, ownership, and (if applicable) the management, and staffing requirements of your business.
In this section, you need to demonstrate that you have thoroughly analyzed the target market and that there is enough demand for your product or service to make your business viable.
The competitive analysis includes an assessment of your competition and how your business will compete in the sector.
Capping your plan at 30 pages should be sufficient unless you need to include photos of products, equipment, logos, business premises or site plans, etc.
Potential money lenders and investors want solid research and analysis, not long, wordy descriptions.
You can turn to How to Write the Competitors Analysis Section of the Business Plan for help.
The Target Market description and Competitive Analysis portions can be two separate sections in the plan or combined as shown: A description of how you intend to entice customers to buy your product(s) or service(s), including advertising/promotion, pricing strategy, sales and distribution, and post-sales support if applicable.See How to Write The Management Plan Section of the Business Plan before addressing this section.Ownership Structure The operating plan outlines the physical requirements of your business, such as office, warehouse, retail space, equipment, inventory and supplies, labor, etc.Enter your business information including the legal name, address, etc.If you already have a business logo you can add it at the top or bottom of the title page.The business plan template below is broken into sections as described in the table of contents.Each section of the template can be copied into a Word, Excel or similar office document by selecting the text and using copy/paste.The executive summary goes near the beginning of the plan but is written last.It provides a short, concise, and optimistic overview of your business that captures the reader's attention and creates a need to learn more.For a one-person, home-based consulting business the operating plan will be short and simple, but for a business such as a restaurant or a manufacturer that requires custom facilities, supply chains, specialized equipment, and multiple employees, the operating plan needs to be very detailed.The Operating Plan Section of the Business Plan will provide you with additional information about your operating plan.