If you already have a site or facility, describe its key characteristics and benefits such as size, visibility, accessibility, parking, zoning, build-out potential, rent expectations, area demographics, and exposure to your target market. If you are still exploring location and site options, provide the criteria you’ll use to evaluate potential facilities, including the ideal characteristics you’re looking for as mentioned in the paragraph above.
Include a detailed description of what the club will have, i.e.
This post covers how to write a business plan, but we also wrote a comprehensive guide on starting a gym that you should check out next.
Before going into the details of every section, here is an outline of what your fitness club business plan should include: Having a strong executive summary is crucial if you’re looking for investors or loans.
Your market research and analysis provides one of the key elements of why your business will be successful and will help with messaging once you open, so spend a considerable amount of time wrapping your head around this information.
This section outlines your marketing and sales strategies, as well as sales forecasts for your first three years.Products for sale, such as merchandise, food, and beverages should be included as well.At this stage of your business start-up, you may or may not have a location picked out.IHRSA has developed multiple industry reports that focus on this topic and provides data to support that the industry is strong and growing.In addition, discuss in detail your specific market location.It’s best if you write this section after finishing the rest of the document so that you can pull the most important information and data from the overall plan.Address these questions in the executive summary: As a starting point, understand and communicate fitness industry trends.luxurious locker rooms, studios, cafe and/or amenities, and its general design aesthetic as well.If you have architectural plans, include them in your appendix and reference them in this section.In addition, if you’re looking to bring on investors, this is where you’ll detail how much money you’re looking to raise, how much equity they’ll get in return, their projected ROI, and potential ways they can exit the investment, i.e.through the sale of the business or by having you or other investors buy them out.